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Meet Our Founder

Meet Amber Makupson

The visionary and creative force behind Meraki Hair Wellness.

Amber Makupson is the visionary force and creative genius behind Meraki Hair Wellness, a brand born from intention, healing, and heritage. Her journey with haircare began long before she became a beauty founder—rooted in her upbringing and inspired by the women in her family. Growing up, Amber learned the importance of healthy hair rituals from her grandmother and aunts, who treated wash days as sacred acts of love and self-care. Those early experiences sparked a lifelong passion for beauty and wellness, teaching her that caring for your crown is both personal and spiritual.

Years later, after suffering second-degree chemical burns from a beauty product, Amber’s purpose became clear: to create clean, non-toxic solutions that protect, heal, and honor the ritual of haircare. Drawing on her background as a licensed esthetician and trained herbalist, she began formulating restorative products that merge holistic botanicals, crystal energy, and modern science—nurturing scalp health and emotional well-being from root to crown.

Amber Makupson

Amber Makupson

CEO & Founder | Meraki Hair Wellness

A Mission Rooted in Wellness, Advocacy & Heritage

Leadership & Global Recognition

Amber’s leadership and advocacy have earned recognition from Oprah Magazine, Harper’s Bazaar, and Women’s Health, where she was honored with a Women’s Health Beauty Award for innovation in clean haircare. Her visionary approach has also garnered three international beauty awards across the UK and Wales, celebrating Meraki’s impact as a trailblazing wellness-driven brand.

Most recently, Meraki Hair Wellness was named Best Hair Care Brand in the United States, solidifying its place as a leader in non-toxic, high-performance beauty.

Through her work, Amber continues to redefine the connection between haircare, wellness, and self-love—helping women embrace their natural beauty, honor their roots, and experience confidence through intentional, restorative rituals.

A Mission Rooted in Wellness & Advocacy

Amber’s mission extends beyond beauty. As Founder and CEO of the Clean Beauty Coalition, she leads a national movement to eliminate toxic chemicals, promote ingredient transparency, and champion health equity for women and children of color.

She also serves as an advisor to the California Black Health Network’s Conscious Black Beauty Project, supporting initiatives that advance beauty justice and environmental wellness. Amber is currently spearheading efforts to pass the Georgia NonToxic Cosmetics Act, a groundbreaking bill designed to protect communities from harmful ingredients and set a new standard for clean beauty nationwide.

Rooted in Innovation

Meraki Hair Wellness was born from passion, intention, and a love for creating safer beauty rituals. What began in Amber’s kitchen as a personal journey to craft clean, non-toxic formulas has evolved into a nationally recognized brand pioneering the future of hair wellness.

At Meraki, innovation is driven by purpose. We are committed to advancing safer beauty standards, ingredient transparency, and sustainability through education, policy reform, and legislative partnerships—proving that high-performance haircare can also be ethical, holistic, and kind to the planet.

A Legacy Rooted Heritage & Ritual

Amber’s journey is deeply rooted in legacy, guided by the timeless beauty rituals passed down through generations of women in her family. From her grandmother’s tender care on wash days to the herbal remedies shared by her aunts, she grew up surrounded by the belief that caring for your hair is more than routine—it’s a ritual of love, strength, and identity.

That heritage remains at the heart of everything she creates. Through Meraki Hair Wellness, Amber honors those traditions while reimagining them for the modern woman—merging ancestral wisdom, holistic botanicals, and crystal energy into intentional, non-toxic rituals that nourish from root to crown.

“Meraki was born from a personal turning point—and a desire to create something safer, more sacred, and truly nourishing to our inner and outer well-being. Beauty should never come at the expense of your health." 

—Amber Makupson, Founder

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