Amber Makupson is the founder and CEO of Meraki Hair Wellness, a Certified B Corporation® advancing a new approach to hair care rooted in performance, wellness, innovation, and impact.

Her vision for Meraki began with a simple belief: what we use to care for our hair should perform without asking us to compromise the way we think about our well-being.

Drawing from her background in beauty and wellness and her own experience navigating the relationship between beauty products and personal well-being, Amber created Meraki to move hair care forward.

Today, that vision is expressed through High-Performance Hair Wellness, an approach that brings together purposeful ingredients, performance botanicals, modern cosmetic science, and Meraki’s signature crystal-infused innovation to support the needs of the hair and scalp.

As a Certified B Corporation® and Public Benefit Company, Meraki also reflects Amber’s belief that how a beauty company operates matters. Through The Meraki Impact Standard™, the brand brings performance, ingredient integrity, sustainability, transparency, and community into the way it develops products and builds its business.

My relationship with beauty changed after experiencing second-degree chemical burns from a beauty product.

What had always been an industry I loved suddenly became much more personal. I began questioning not only what was in the products I used, but how beauty products were formulated, what standards guided them, and what I wanted beauty and wellness to look like in my own life.

My background as a licensed esthetician and trained herbalist gave me another lens through which to explore those questions.

Meraki grew from that evolution.

I wanted to create hair care that brought together the things I believed shouldn’t have to exist separately: performance and wellness, botanicals and science, beauty and intention.